The Rant

The Rant

Brand Toxicity!

Brand Toxicity is a reality. It sounds like something medicinal or some sort of liver defect however I think ,in the last weeks ,we have all seen what is probably the prime example of brand toxicity form none other than presidential hopeful "the Donald". Numerous times marketing has gone haywire such as with the  Chevy [...]
by Khalil El-Mouelhy • December 19, 2015
The Rant

All Inclusive Resorts

Guests that are used to luxury Hotel stays usually frown when they hear the term ” All inclusive”.

by Khalil El-Mouelhy • February 21, 2016
The Rant

The Times They are a Changing!

I have been in this incredible industry for well over a decade and like most people involved, in whatever shape or form, in the Hospitality industry, felt that it was time for a change!

by Khalil El-Mouelhy • February 23, 2016
The Rant


Yes, yes it’s that time of the week, time for another rant! This rant was prompted by something I read today on a post on LinkedIn. A very, justly so, proud hotelier posted regarding his achievements for his hotel and restaurant. Anything wrong with doing so? No, not at all. Doing so will simply encourage [...]
by Khalil El-Mouelhy • October 20, 2015
The Rant

Treated Like A King

Its been a few days since my last rant and I have been trying hard to hold this next one in but...I cant hold it in anymore. There will be a whole series of rants to follow and they will all be based on things that I personally find annoying or things that I have [...]
by Khalil El-Mouelhy • October 10, 2015
The Rant

A Surplus of 5 Star Rooms

This is something that apparently affects numerous destinations around the world. I use the word "apparently” as I do not believe in this concept. I have just returned from Bali were we held our annual Seven Stars Luxury Hospitality and Lifestyle Awards at the beautiful Trans Resort Bali and I heard and overheard industry professionals mentioning [...]
by Khalil El-Mouelhy • September 28, 2015
The Rant


Luxury is a word that in today’s world is suffering a lot of use and abuse. It has become so popular that you have things like luxury candy bars, luxury sport shoes and absurdities such as luxury car wash! It seems that the word "luxury" means expensive. I find that luxury is far more complex [...]
by Khalil El-Mouelhy • September 19, 2015
The Rant

Why are awards important?

The luxury Hospitality industry is thriving It is a segment of the hospitality industry for which there is still great demand despite so many new 5 star properties springing up all over the world. You must ask yourself, what truly differentiates these properties from one another? Many will say it is their level of service, [...]
by Khalil El-Mouelhy • September 2, 2015