Alexander is a passionate leader with multiple experiences from design and system development, brand building to innovation in leisure provisions. His industry practice and knowledge has been put to good use in providing strategic direction on the hospitality aspect of a number of unique projects.

Alex has been involved in the opening of twelve major hotels in his career in a variety of roles. His previous position was the Director of Development & Operations – Hotels and Hospitality in Middle East where he played a key role in defining and implementing the leisure and hospitality components of mixed used schemes.

In his return to Indonesia Alex got the privilege to work for one of Indonesian leading business group to develop and open Indonesia’s first 6 Star Hotel Property, The Trans Luxury Hotel Bandung successfully opened in 2012, in which he also maintained a role as General Manager to transition the hotel into stabilized operational mode. He managed all aspects of the development on behalf of the owner, including the development of the adjoining Ibis Hotel, Conference and Convention Centre, and integration with the adjacent Shopping Mall and Theme Park as a single integrated mixed use development.

Alex has been recognized as a planner, an inspiring communicator and keynote speaker to many International conferences. This involvement along with the numerous strategic development and operational positions he has held within International Hotel Groups has enabled him to understand the key drivers of a successful hospitality venture. Alexander is currently positioned as the man behind the opening of another luxurious property in Bali, The Trans Resort Bali.